When most people picture negotiating on a home, they picture one number: the list price. You offer somewhere under the asking price, the seller counters, you settle in the middle, and whoever gives up the most ground “loses.” For a lot of buyers, that back-and-forth over the sale price is the negotiation. But it’s really […]
Articles about the Real Estate Market
We feel that it is important for everyone to understand what is happening in the real estate market.
While many of our articles focus on California, we also share information about the market in the United States as a whole.
What Actually Makes a Listing Stand Out in 2026
The playbook for selling a home has changed fast. Buyers have more options, more leverage, and they are using it. Active housing inventory rose more than 16% year-over-year in 2025 — one of the largest annual increases since the pandemic-era crunch.¹ At the same time, 62% of homebuyers in 2025 paid below the original list […]
2026 US Housing Market Forecast
Will the Market Find Its Footing? Will 2026 be the year buyers stop waiting? Forecasters are split, predicting anywhere from 1.7%1 to 14%2 growth in home sales. That 12-point gap reveals the central question facing the housing market: how much will slightly lower mortgage rates and slowly eroding lock-in effects actually unlock pent-up demand? Nearly […]
Real Estate Market Update: What Mid-Year Indicators Mean for Your Next Move
As we reach the midpoint of 2025, the U.S. housing market stands at a critical juncture. The frenzy of the pandemic-era real estate boom has long since cooled, but in its place we’re seeing a market searching for balance. Higher mortgage rates, cautious buyers, and rising home inventory are combining to reshape what it means […]
Selling Your Home In 2025? Here’s What Buyers Want (And How To Deliver)
Thinking about listing your home in 2025? If so, you’re smart to start planning ahead. With housing inventory rising in many market segments, today’s sellers need more than just a “for sale” sign to stand out.1 The good news? You can still make a strong impression and command top dollar—if you know what today’s buyers […]
The 2025 Real Estate Report
Experts Predict Home Values to Increase 1.5% to 3.6% in 2025. Top housing experts and economists give a glimpse of what mortgage rates, home values and the national real estate market will do in 2025. Key Takeaways Mortgages are forecasted to remain higher for longer; but there are things you can do to lower your […]
6 Strategies to Save on Home Insurance Premiums
From wildfires to floods, the past few years have brought a historic number of devastating climate and weather events to the United States. In 2023 alone, there were 28 individual weather-related disasters that caused at least $1 billion in damages each.1 These events triggered a huge influx of home insurance claims, and analysts expect the […]
